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Assignment 3: My Entrepreneurship Story


I've recently gotten into pole fitness, and I'm more impressed with how awesome the pole community is the more I interact with it. Tiffany Bennett a.k.a. Natalya Nightshade is the owner of Nightshade Designs, a shoe customization business highly respected in the pole community. Natalya creates heels with custom designs etched in glitter to fit the personality of the client. Insider even made a video about her business, which can be watched here.

I first discovered Nightshade Designs at my pole studio's student showcase where they were attending as a vendor. I couldn't take my eyes off the sparkly shoes, and even though I had only taken a few classes, I wanted a pair of my own. Natalya even took the stage herself, leaving me in awe of both her performance and her killer heels.

Natalya capitalized on a narrow, yet vibrant market with high demand for an individualized product. What a dancer wears affects all aspects of their performance, and Natalya knows this better than anyone. She's an amazing entrepreneur, and I enjoy seeing her work on my Instagram feed and in my pole classes.

I'm taking ENT3003 because I am a journalism major with an outside concentration in marketing. I hoped that the skills I learned through marketing would make me a better communicator and a better problem solver. I took a media entrepreneurship class last semester and didn't feel like I left with a good grasp of what goes into being an entrepreneur. I hope to get that from this class.

Comments

  1. WadboyMay 23, 2019 at 11:21 PM

    Hey peyton! Its awesome how you've found a niche community where people are creating products that are so specialized. I think its interesting how there seems to be a community for almost everything; Being an entrepreneur seems to be very dependent on seeing and understanding the needs of a community you are exposed to. Thanks for sharing! I look forward to reading more of your posts!

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  2. lauren danaMay 26, 2019 at 10:23 AM

    Hi! You did a great job describing a time where you encountered entrepreneurship and effectively answered all the steps to this assignment. You put really good effort into each step of the assignment and it turned out really well. The post was completed well and organized in a way that made it easy to read and entertaining as well. Good job.

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