Assignment 22: Elevator Pitch No.3

Reflection and changes: On my last pitch, I received the feedback to distinguish myself from market competitors in my pitch. I think this was a fair point since there are makeup mirrors on the market that attempt to solve the same problem I am addressing, but with the wrong methods. Most mirrors boast that they have strong, bright light, but that doesn't necessarily mean better quality lighting overall. Just because the light is powerful doesn't mean it is the correct hue or intensity. I think my mirror's unique ability to color correct lighting is what sets me apart from other vanity mirrors, so I included a line about this in my final pitch. I didn't change much else since I think I've got my pitch down to a nice length and level of description. I found that each of my takes hit around the 90-second mark pretty spot on, so I think I've got the timing down to a science.

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Assignment 25: What's Next?

Existing Market What I think is next: Assuming the launch goes well, people are buying from my website, and the mirrors make their way to the shelves of Sephora and Ulta, I think my customers will want different shaped mirrors next. Some might want a full-length mirror to get the whole outfit in, some might a small mirror to keep on their desk, etc. I also think we can start making different colors and border designs to fit different room aesthetics. After all, a room with a rustic feel and a room with a mod feel are going to need two very different mirrors. Interviews: Boy, my predictions for what's next for my market couldn't be further from what my interviewees saw as the future of my brand. I know that this is the point of doing assignments like these, but I'm always both shocked and impressed by how far my interviewees' answers seem to be from my expectations. I interviewed a few more of my friends who are into beauty and skincare, I will say that all of them...

Assignment 5: Identifying Local Opportunities

1. "Orlando region rank No. 2 for new HIV diagnoses among large U.S. cities" by Naseem Miller for the Orlando Sentinel Summary: The Orlando region saw 730 new cases of HIV in 2017, the second highest number of diagnoses among large U.S. cities. Contributing factors include Orlando's rising population, lack of access to health care and transportation, lack of education, poverty, and stigma. There is legislation waiting to be signed by the governor that would allow drug users to exchange their dirty needles for clean ones, which would help with the problem. The Trump administration aims to eliminate HIV in the next decade, but proposed to roll back protections against discrimination in health care for LGBTQ people. The problems: The HIV prevalence rate is alarmingly high in the Orlando area and not much is being done by the local and national governments to alleviate it. The causes of new HIV cases are rooted in longstanding socioeconomic disparities. Finding solutio...

Assignment 14: Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? Reporting is widely considered to be the most difficult class in the journalism college. On top of getting your weekly story done, you must always be thinking about what you will cover next week. It's a constant revolving door of work that just doesn't allow for procrastination. I've found that the same skills and work "flow" I developed in reporting I am now using to manage my time in this class. You know what's coming every week, so you need to plan accordingly. I'm not a "work a little each day" person, so I usually find a day during the week with nothing else going on and knock everything out. 2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the...

Peyton Whittington: ENT 3003

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