Assignment 22: Elevator Pitch No.3

Reflection and changes: On my last pitch, I received the feedback to distinguish myself from market competitors in my pitch. I think this was a fair point since there are makeup mirrors on the market that attempt to solve the same problem I am addressing, but with the wrong methods. Most mirrors boast that they have strong, bright light, but that doesn't necessarily mean better quality lighting overall. Just because the light is powerful doesn't mean it is the correct hue or intensity. I think my mirror's unique ability to color correct lighting is what sets me apart from other vanity mirrors, so I included a line about this in my final pitch. I didn't change much else since I think I've got my pitch down to a nice length and level of description. I found that each of my takes hit around the 90-second mark pretty spot on, so I think I've got the timing down to a science.

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Assignment 25: What's Next?

Existing Market What I think is next: Assuming the launch goes well, people are buying from my website, and the mirrors make their way to the shelves of Sephora and Ulta, I think my customers will want different shaped mirrors next. Some might want a full-length mirror to get the whole outfit in, some might a small mirror to keep on their desk, etc. I also think we can start making different colors and border designs to fit different room aesthetics. After all, a room with a rustic feel and a room with a mod feel are going to need two very different mirrors. Interviews: Boy, my predictions for what's next for my market couldn't be further from what my interviewees saw as the future of my brand. I know that this is the point of doing assignments like these, but I'm always both shocked and impressed by how far my interviewees' answers seem to be from my expectations. I interviewed a few more of my friends who are into beauty and skincare, I will say that all of them...

Assignment 5: Identifying Local Opportunities

1. "Orlando region rank No. 2 for new HIV diagnoses among large U.S. cities" by Naseem Miller for the Orlando Sentinel Summary: The Orlando region saw 730 new cases of HIV in 2017, the second highest number of diagnoses among large U.S. cities. Contributing factors include Orlando's rising population, lack of access to health care and transportation, lack of education, poverty, and stigma. There is legislation waiting to be signed by the governor that would allow drug users to exchange their dirty needles for clean ones, which would help with the problem. The Trump administration aims to eliminate HIV in the next decade, but proposed to roll back protections against discrimination in health care for LGBTQ people. The problems: The HIV prevalence rate is alarmingly high in the Orlando area and not much is being done by the local and national governments to alleviate it. The causes of new HIV cases are rooted in longstanding socioeconomic disparities. Finding solutio...

Assignment 3: My Entrepreneurship Story

I've recently gotten into pole fitness, and I'm more impressed with how awesome the pole community is the more I interact with it. Tiffany Bennett a.k.a. Natalya Nightshade is the owner of Nightshade Designs, a shoe customization business highly respected in the pole community. Natalya creates heels with custom designs etched in glitter to fit the personality of the client. Insider even made a video about her business, which can be watched here . I first discovered Nightshade Designs at my pole studio's student showcase where they were attending as a vendor. I couldn't take my eyes off the sparkly shoes, and even though I had only taken a few classes, I wanted a pair of my own. Natalya even took the stage herself, leaving me in awe of both her performance and her killer heels. Natalya capitalized on a narrow, yet vibrant market with high demand for an individualized product. What a dancer wears affects all aspects of their performance, and Natalya knows this bet...

Peyton Whittington: ENT 3003

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